The Simplecast Blog

Transform Your Podcast Ads With Enhanced Future Episode Targeting and Forecasting

Written by Simplecast | May 14, 2025

Guesswork is dead. Simplecast Professional just made future episode planning real-time and ridiculously accessible.

This powerful upgrade removes the mystery from planning and turns forecasting into a revenue-driving powerhouse. Smarter planning, sharper insights, and better results are now built into your workflow.

Whether you're juggling bonus content, last-minute delays, or a comeback season, everything stays in sync, keeping your targeting and forecasting accurate without the hassle.

Simplecast Professional tightly integrates your episode scheduler with campaign targeting and forecasting. When your release plans change, your inventory forecast and campaign settings update automatically. That means your monetization strategy is always powered by real-time, reliable data.

What's New?

Smarter alignment between your schedule, campaigns, and forecasts

Any change to your release schedule automatically updates your campaign targeting, so your ads stay aligned with your content. Forecasting, however, adjusts based on traffic trends and may require manual review for unusual scheduling changes, like bonus episodes, hiatuses, canceled or rescheduled drops, or series finales.

Forecasting support for every publishing cadence

Inventory Forecast now works with any release pattern—weekly, bi-weekly, monthly, or full-season drops. It adapts to your show's unique traffic trends, so every prediction is tailored to your audience.

Better forecasts for returning shows

Even if your show takes a break, we've got you covered. Forecasts stay accurate for up to 18 months using historical data. When you’re ready to come back, your targeting and planning don’t miss a beat.

More control over your data

You can now manually override the sync if something looks off. Pause it, make your corrections, then flip it back on when things are aligned again.

Use Cases

Canceled episode

If you delete a canceled episode from your Content section, it’s automatically removed from your campaign targeting and forecasts. Your data stays clean, and your ad strategy stays on track.

Publishing delay

Need to move an episode’s release date? Just update the Content section. The forecast and campaign delivery update automatically to match the new schedule.

How It Works

Once you've scheduled at least 12 future episodes, Simplecast takes over the heavy lifting. Your episode calendar syncs automatically with forecasting and campaign targeting, keeping everything aligned in real time.

Want to pause the sync? You can flip it off—but only if your schedule isn’t accurate. Forecasting will continue using recent traffic patterns to keep things moving. Once your release schedule is corrected and back on track, simply turn the sync back on. All future episodes will be instantly ready for targeting and forecasting—no setup required.

The new “Show Schedule” button gives you a quick snapshot of what’s coming, so you can confirm your release schedule before you plan your campaigns.

Ready to Get Started?

Smarter forecasting means smarter monetization. Log in to your Simplecast dashboard and take control of your episode planning today!