Monetization
Creator economy
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Grow beyond audio. Simplecast adds direct YouTube publishing and unified analytics to power smarter, multi-platform podcast growth.
Podcast creators are constantly looking for new ways to evolve and grow their shows. In today's landscape, podcasting is shifting at a rapid pace and audience consumption habits are shifting right along with it, forcing creators to adapt to new media. Audiences aren’t just listening to podcasts anymore, they’re watching, too. According to the 2025 Edison Podcast Metrics, 77% of new podcast consumers watch video podcasts. Many podcast fans also turn to YouTube to discover new shows, making video a powerful way for podcasters to expand reach and deepen connection.
Creators are adapting, and so is Simplecast. Today, we’re introducing video podcasts with direct YouTube publishing and analytics—available for Simplecast Enterprise and Simplecast Professional users. This new integration makes video a natural extension of your existing workflow. One upload powers audio distribution and your YouTube presence without the extra tools or duplicated work.
One platform for audio and video
No need for parallel workflows for your audio and video episodes. Check out some of the key benefits of this YouTube integration:
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Boost discoverability and lower the barrier with video. Compliment your audio episodes with video to meet listeners wherever they listen and watch—all in one simple workflow. Plus, Simplecast removes friction for creators new to video, helping them expand into YouTube.
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Centralize publishing in one podcast hub. Bring all your audio and video content to a single platform—no juggling multiple tools, saving you time while reducing the risk for errors.
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Unlock insights with unified analytics. Track YouTube and audio podcast performance side by side in a single dashboard, and get a clearer picture of how shows perform across channels, all while simplifying reporting for sponsors, stakeholders, and internal teams.
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Future-proof growth with video readiness. Lay the groundwork for long-term success with omnichannel podcasting and stay up to date with industry trends to build on growth strategy.
No matter how your audience listens (or watches), you show up right there with them.
Why video complements audio
This isn't about choosing one over the other; it's about expanding your reach through both audio and video. Audio delivers intimacy, storytelling, and connection, while video adds the visual cues that help audiences feel even more engaged with hosts and guests. Together, they let creators meet listeners on their preferred platforms and unlock new pathways for discovery and growth.
While audio is the heart and soul of podcasts, video adds new dimensions—and audiences. It doesn’t mean reinventing shows, it means expanding the avenues where listeners can experience it, giving your voice more places to land.
Unified analytics = Smarter strategy
Publishing across platforms is powerful, but understanding how your show is performing on them is what drives growth. With unified analytics, Simplecast brings audio and YouTube performance metrics together on one dashboard. This allows you to track core podcast metrics like downloads and audience numbers while also tracking video metrics like views, likes, shares, watching time, and comments. This gives you an inside look at how your episodes resonate differently across formats and what’s working best so you can strategize and adjust.
Built for the future of podcasting
The launch of YouTube Publishing and Unified Podcast Analytics reflects our broader podcast strategy to help creators grow their audiences and improve the discoverability of new content across channels (in addition to our recently announced partnership with Apple). This launch represents another step forward in extending premium video capabilities across the broader podcast ecosystem.
We know the future of podcasting isn’t about video vs audio; it’s both. It’s showing up and showing out in a multi-platform, multi-format way. Simplecast’s YouTube integration simplifies workflows while amplifying creators’ voices. By lowering the barrier to video, Simplecast helps podcasters stay competitive, reach new audiences, and grow without being overwhelmed by complicated tools.
Wherever listeners watch or listen, Simplecast helps creators get there with less friction and more insight. Get started today.