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As privacy regulations tighten and competition increases, traditional audience targeting methods in podcast advertising are becoming less effective. Podcasters need new advertising solutions to engage audiences while staying compliant.
We're excited to announce a new partnership with NumberEight, bringing cutting-edge enhancements to Simplecast Professional. This collaboration offers deeper insight into your listeners while protecting their privacy, setting a new benchmark in podcast advertising.
Why This Partnership Changes the Game
These days, traditional targeting methods using IP addresses, cookies, or mobile IDs are becoming outdated. Podcasters need new solutions, and NumberEight delivers a privacy-friendly, ID-less approach that uses anonymized data and machine learning to provide accurate demographic insights without sharing personally identifiable information (PII) or compromising personal privacy.
"As privacy standards evolve, our partnership with NumberEight lets us redefine how advertisers connect with audiences—balancing precision with privacy," says Anne Frisbie, SVP of Global Business Development at AdsWizz. "This collaboration sets a new benchmark for improved audience engagement in podcast advertising."
How It Works: Next-Level Audience Targeting for Podcast Networks
NumberEight's technology, embedded into Simplecast by AdsWizz, leverages anonymized first-party data from direct app integrations, census datasets, and data modeling. This approach uses machine learning to protect user privacy while delivering reliable insights, enabling advertisers to reach the right audiences at scale without geographic constraints.
Picture this: You’re selling ad space for a fitness podcast aimed at women aged 25-34. Even if you have limited first-party data, NumberEight can identify listeners in that demographic using contextual clues. This means you can offer advertisers precision targeting, elevating the value of your inventory in the process.
According to Abhishek Sen, CEO & Co-Founder of NumberEight, “Podcast advertising has been notoriously difficult for a long time—platform fragmentation, lack of reliable and scalable targeting data, privacy regulations, and more. This partnership with AdsWizz finally tilts this balance by leveraging the latest in cross-domain AI to give advertisers the ability to deliver highly personalized messages while upholding the highest standards of privacy and compliance.”
Key Benefits
Here’s what this innovation brings to the table for you as a podcast publisher or network:
- Expand Your Audience Reach: Unlock new audience segments through advanced demographic matching that doesn’t rely on personal identifiers.
- Boost Programmatic Sales: Advertisers are clamoring for privacy-compliant audience insights. Now you can meet that demand, increasing the value of your ad inventory and driving more successful programmatic sales.
- Scalable Solutions: Whether you’re managing large or small ad inventories, NumberEight’s demographic predictions scale effortlessly, based on listener behavior and content.
A Smarter Way to Sell Ads
Simplecast by AdsWizz and NumberEight's technology enables you to provide advertisers with demographic targeting solutions that preserve user privacy, tap into untapped audiences, and enhance programmatic sales—giving you a competitive edge in the evolving podcast advertising landscape. Ready to boost your ad revenue?
Elevate Your Programmatic Sales Game
Are you ready to unlock new audience segments and boost your ad revenues? Let’s chat! today, and discover how this enhancement can transform your programmatic sales strategy!
Contact us today to discover how this enhancement can transform your programmatic sales strategy. If you’re an existing partner, check our knowledge base for more details.