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Private subscriptions through Apple Podcasts are becoming increasingly popular among podcasters who want to release exclusive content. But the challenge of managing your subscription content across multiple platforms like Simplecast and Apple Podcasts Connect can be difficult. Apple’s Subscription Support API gives creators a unique opportunity to seamlessly publish their private subscriptions to Apple Podcasts.
Podcast subscriptions are a great way to open up new revenue streams while building listener loyalty—which can be huge for your show. They offer ad-free listening, early access to episodes, bonus content, and more to your listener base. And with podcast subscriptions bringing in about 35% of revenue for shows, they’re a significant source of income for podcasters.¹
Using tools like Apple’s Subscription Support help you grow your audience, attract new listeners, amplify your reach, and manage your podcast subscription content with ease.
Simplecast + Apple = Podcasting Made Easy
From creating, to recording, to publishing, to publishing again, there are a lot of steps to get your shows where they need to go. Apple Subscription Support reduces the friction in this process, improving your workflows and giving new podcasters an easy way to handle their content with Apple subscribers—all in just a few simple steps. No more hassle, just more opportunities to produce great content and grow your audience.
Simplecast’s integration with Apple Subscription Support is a game changer for creators. Here’s how:
Simplified Subscription Management
Shuffling your subscription content across multiple platforms can leave room for error, especially for creators who have multiple seasons under their belt and a large catalog of content. Think fragmented workflows, increased workload, and too much wasted time. With this integration, creators can manage exclusive subscriber content in Simplecast and push it directly to Apple Podcasts—keeping your work on one platform with one easy upload, streamlining the process of getting your content in the right place and to the right people.
Creators can handle both ad-supported and subscription-only content, and it’s one of the many ways Simplecast allows creators to spend more time behind the mic and in the ears of their growing audience. So your show can keep up with the 62% of podcast listeners who say they never miss an episode.²
Audience Growth
Whether your show is monetized or not, one thing outranks most other priorities: audience growth. In fact, 57% of Simplecast users say growing their show or network is an issue that keeps them up at night.¹ Simplecast’s Apple Subscription Support integration positions your shows to not only meet the market demand for efficient multi-platform content management, but it also helps podcasters grow their audience and reach new listeners through Apple’s expansive private subscription service.
When you’re ready to take your workload from complicated to easy, let’s chat. And for more insights on using the platform, check out our knowledge base.
Sources:
- Simplecast Podcaster Insights Survey, Q2 2024
- SiriusXM Media Podsurvey User Study, Podcast Listeners A18+ (N=4,688), Q1 2024